RESULTS-FOCUSED ONLINE MARKETING

Digital marketing utilises online channels such as social media, search engines, internet advertising, email and other digital technologies to reach, engage, support and acquire customers. Unlike traditional marketing methods, digital marketing is seen as more agile and interactive, due to its access to real time data. This access enables activities such as optimisation and multivariant-testing, which is a method to continually improve the performance of marketing activities.

Search Engine Optimisation (or SEO for short) is the process of increasing quality traffic to a website, through activities that improve a website’s position for relevant keywords on search engines. It is often seen as an important digital marketing tool as it enables you to capture people looking for your service or product. Due to its organic nature, customers often place more trust and authority on high-ranking websites, which leads to more sales.

Content marketing plays a pivotal role in digital marketing as it helps answers your customers’ questions and provides an opportunity to tell a brand’s story in many different mediums. Often linked in inbound marketing and SEO, content marketing can include blogs, videos, frequently asked questions and ‘how-tos'.

Every digital marketing strategy is different, which is why we like to get to know you, your needs and your customers before we tailor a plan to achieve the success you are looking for. As a starting point for your digital marketing strategy, it is important for a campaign to have a clear set of objectives, an understanding of customer groups and their pain points or needs that your product or service can meet or fulfil. Also, consider how it sits within the overarching marketing strategy to ensure it supports the company goals, and explore whether there are existing offline campaigns that can be adapted for digital.

A successful digital marketing campaign requires a strong team that covers a range of disciplines from content creation, SEO, graphic design, videography and web development. This, combined with a proven track record of delivering campaigns that meet or exceed objectives, will help you identify an agency that is right for you. To find out more about our in-house digital marketing capabilities and our success, please feel free to organise a free one-hour consultation with us.

Similar to other online activities, a good set of tools will help you get ahead of the competition, measure the right KPIs and optimise your strategy in a continuous way. In a constant changing environment, it is quite difficult to list a comprehensive set of tools and applications, however it is important to understand the different set of categories and find the right tool for your business needs. Some of these categories include: Analytics (Google Analytics, Mixpanel), Search Engine Optimisation (SEMRush, Ahrefs), Email Marketing (Mailchimp, Campaign Monitor), Content Marketing (Hubspot, Canva), Conversion Optimisation (Unbounce, Hotjar, Optimizely), and the list goes on. Certainly, you don't have to use them all but identifying where the pain points and weaknesses of your business are, could be a good starting point to select the right tools for the job.