Cape York Partnership

For the last couple of years, Forte Marketing has had the opportunity of working with Cape York Partnership to design and develop their new website, while working on other initiatives within the organisation. CYP consists of 10 entities working on areas of policy, empowerment, education, employment, health, language and culture.

We worked closely with different stakeholders to capture the organisation requirements, understand the priorities in terms of communication and functionality while focusing on a great user experience. With 10 different initiatives, multiple management teams, publications and reports across different topics, an ecommerce site, a donation platform and more than 1,000 articles available, the challenge was to deliver a functional site while making resources findable, engaging and consistent.

The completed website provides users with a clean and compelling visual design, with thoughtful navigation panels, allowing visitors to find information while increasing user engagement through social media, donations and product sales.